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What Is a User Persona?

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Oversikt

User research is a foundational part of UX design that involves studying users to understand their needs, behaviors, motivations, and pain points. It ensures that design decisions are grounded in evidence, not assumptions.

Common Methods

  • Interviews: In-depth conversations with target users
  • Surveys: Collecting broad quantitative insights
  • Observation: Watching users interact with products in context
  • Usability Testing: Evaluating how users complete tasks on a prototype or product

Fordeler

  • Reduces risk of building irrelevant features
  • Enhances usability and satisfaction
  • Aligns product design with real user needs

Related Context

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