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Digital Product Development: 6 things you need to know to succeed

Umut Sönmez

jun 20, 2022 • 4 min read

In today's digital age, it's more important than ever to have a well-developed product. Whether you're an online retailer, a software company, or any other type of business, your success depends on your ability to attract and retain customers. And one of the best ways to do that is through a well-made digital product.

Digital product development can be a complex and time-consuming process, but with the help of the right team, it can be made much easier. By using tools like concept mapping and user research, you can create a product that is both user-friendly and effective. In addition, with the help of prototyping tools, you can quickly test different ideas and feedback before settling on a final version.

So if you're looking to develop a well-made digital product, consider working with the right team to make the process easier and faster.

1. What is a digital product?

Digital products are services or products that can be accessed and managed through an online platform. They typically use digital technologies like software, websites, or apps to provide a unique experience for users.

Digital products can be created by businesses of all sizes, from small startups to large enterprises. They can be marketed to customers directly or through partners like retailers or app developers.

The benefits of digital product development include:

  • increased customer engagement and loyalty
  • lower marketing costs
  • faster time to market
  • greater visibility and recognition

2. What is the difference between product design and product development?

digital product development cycle

Product design is the process of designing a product with the intention of making it enjoyable and useful for the user.

Product development is the process of creating, testing, and delivering the finished product to the customer.

The main difference between these two processes is that product design focuses on creating a beautiful, well-thought-out product while product development focuses on making sure that the product actually works and meets customer needs.

Both processes involve lots of research and prototyping, but product development usually takes longer because it involves testing and refinement.

3. The digital product development cycle

There is no one-size-fits-all answer to this question since the digital product development cycle can vary depending on the type of product and the size and complexity of the project. However, there are some common steps in the digital product development cycle that most companies follow:

1) Define the product’s purpose and target audience

This is one of the most important steps in any product development cycle because it helps determine what needs to be built and how it should be built. The target audience should also be considered when selecting the right technology stack and other resources needed to build the product.

2) Develop a high-level overview of the product

This document will provide a snapshot of what the product will look like and what its features will be. It should be written in a clear, concise, and easy-to-understand format so that anyone can understand it.

3) Create prototypes and user scenarios to test the feasibility of the proposed product features.

Prototypes are created using various types of software platforms or tools to test out potential user scenarios and see how people would use them. User scenarios define specific conditions under which

4. Ideation

digital product development and design idea

Ideation for digital products starts with a great idea. It can be anything from a new way to do something old, to an entirely new product category. Your great idea doesn't have to be completely new, it can be based on something existing that you think could be improved. The next step is finding a way to make your great idea a reality. This can be done through many different methods, some of which are outlined below.

1) Prototype

A prototype is a simple version of your product that allows you to test the feasibility of your idea and see if people would actually want it. Prototypes can be developed in a variety of ways, from using existing technology or building something from scratch.

2) User Research

User research is the process of studying how people use products and services and how they could be improved. This information is used to improve the design and features of products. User research can be done directly with users, through surveys, or focus groups.

3) Design

After user research has been completed, the design phase begins. This includes developing the look and feel of the product, as well as figuring out how it will work technically. Designers can use many different methods to create the best customer and user experience.

5. Design and Development

In today's digital age, development is no longer a one-man show. With the advent of web design and development frameworks such as Bootstrap, developers have a wide range of tools at their disposal to create sophisticated, user-friendly websites, applications, and digital products of all types.

As we mentioned before, design and digital product development are parts that work together. Prototyping, pilot testing, and alpha/beta releases are the first important parts. In the MVP stage, the product is used by larger users.

With the QA testing, the team becomes sure that the product is ready for the growth stage.

6. Agile Product Development

Agile is one of the methods you can use in your product development project. There are other methods like waterfall development, scrum, lean, or hybrid approaches.

Each method has its own pros and cons and most of the teams use those methods together. 

Conclusion

In this article, we've looked at the basics of digital product development - what it is, how it works, and some tips on getting started.

By understanding the basics of digital product development, you'll be better equipped to start outsourcing your own products and talking to your developer teams. So if this is something that interests you, keep reading!

Umut Sönmez

Umut is a business developer and an entrepreneur with multiple exits. He arrives in Vetrina Live as Chief Business Development Officer after working in different C-level positions across the globe. He lives in Las Palmas with his wife and Yorkshire Terrier.

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