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Oversikt
UI/UX design refers to the process of creating digital experiences that are both visually engaging and functionally intuitive. While UI (User Interface) focuses on the visual layout and interactive elements of a product, UX (User Experience) encompasses the overall journey users take when interacting with it.
Effective UI/UX design improves usability, accessibility, and user satisfaction—leading to better engagement, lower churn, and higher product success rates.
UI vs UX
- UI (User Interface): Concerned with visuals, layout, typography, colors, and interactions.
- UX (User Experience): Focuses on usability, logic, flow, emotional impact, and user research.
Importance
- Enhances user satisfaction and retention
- Reduces friction and abandonment
- Improves accessibility and inclusivity
- Supports business goals with user-centered design
Related Context
