Overview
Immersive technology refers to digital environments that simulate or enhance reality through spatial interaction, 3D visualization, and real-time feedback. It includes Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR).
Modalities
- Augmented Reality (AR): Overlays digital elements onto the real world using smartphones or AR glasses.
- Virtual Reality (VR): Replaces the physical environment with a fully simulated 3D space experienced via headsets.
- Extended Reality (XR): An umbrella term encompassing AR, VR, and mixed reality (MR) integrations.
Key Applications
- Training simulations in enterprise and education
- Product visualization in marketing and eCommerce
- Medical imaging and procedural guidance
- Virtual tours and museum experiences
- Gaming and interactive entertainment
Benefits
- Enhanced engagement and retention
- Safe environments for training and prototyping
- Spatial understanding and depth perception
- Cross-platform reach (mobile, headset, web)
Related Context
