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The Digital Transformation 
of your Company

Digital Transformation is an enabler that creates new opportunities for your company, it is a process that invents new business models. The digital transformation can involve one or more departments of your business, it leverages the power of digitalization to improve your workflows and pipelines, making them automated and more efficient.
Today, we live in a tech-driven world and it's crucial for your company to adopt a digital culture and innovative solutions to beat the competition and succeed.

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How can digitalization improve your business?

Digital transformation brings in your company new strategies and processes, shaped using digital technologies. The result of the whole process is a more efficient business model that leads to new opportunities and revenue.

Discover the greatest Digital Transformation examples

Digital transformation is the process of adapting one's business to the digital age and the most important companies in the world have already been through it.

Audi

Audi introduced an innovative showroom concept in 2012 called Audi City. It enables visitors to browse the entire car catalogue and try out different models in urban city centers.

These spaces that contain a central warehouse are making car shopping more accessible and enjoyable by bringing a great experience to city center.

You'll be able to configure and inspect a car before buying it in store by using an interactive screen. This way, you'll have a better understanding of what options are available for the car.

Thanks to these solutions in Audi City, where there are only 4 cars permanently exhibited (savings for the company!), they were able to increase sales by 60% compared to their traditional showrooms.

Nike

NIKE, one of the world's largest sports footwear companies, has started to focus on mobile devices. The company uses more advanced technologies that are based on recommendation algorithms and machine learning.

The company has created a mobile application that helps you identify the best type of shoes to wear using a leg scan. The app scans the feet and creates a 3D map of them by considering 13 data points. AI can analyse data and come up with insights that will later enable the company to create better products in the future.

Digital transformation is also necessary in order to keep up with the demands of customers' expectations. NIKE's example shows how innovation leads to modernization. This can be seen through digitization that speeds up the process of designing footwear materials and ensures higher quality work.

Mc Donald's

The McDonald's team was not just interested in quickly satisfying their customers with the same tired experience. The sought to innovate the way that customers interacted with the brand in order to create a better customer journey.

By focusing on customer experience, they started to investigate the various gaps between their customers, asking them where they saw widening opportunities.

With so many customers coming in for take-away food, how could you improve the in-store ordering process? Some ideas include mobile ordering and digital kiosks.

McDonald's has invested in digital technologies - such as interactive ordering units, AI drive-thrus, and mobile app experiences- to narrow the customer experience gap.

The Digital Transformation Podcast helps companies and government organizations understand how digital transformation creates value for them.

In Lasting Dynamics, we develop software for global companies and government organizations. We see that so many companies and government organizations spend all their time worrying about how to benefit from technology. We host top global experts from different industries to give advice for an effective digital transformation.

Our Guest Speakers

Discover our series of podcast

Digital Transformation Podcast hosts leaders across the globe. From governments to health-tech startups; we discuss how digital transformation creates value for every share holder.

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Our services for business digitalization

Lasting Dynamics can help you move your business in the digital era, providing new tools and processes to improve productivity and efficiency.

Offline to online

Retailers are increasingly using their online presence to supplement the functioning of their offline store. The offline-to-online trend will continue to grow in relevance as time goes on. Offline retailers have been adopting digital technologies for years now, with many of them seeing an increase in sales as a result.

The adoption of these technologies has helped these companies to provide more personalized customer experiences and make it easier for customers to find what they need at any given time.

One of the most important benefits for a business is that it can increase its customer base. In order to continue to expand their customer base, retailers will begin providing a greater variety of products and services. This will allow potential customers who were not aware of the business in the past to contact them for the first time.

Data on cloud

It is the process of storing data online and accessing it from any device with internet access. It is not a new concept, but in recent years, it has become an essential part of digital transformation.

Cloud storage offers many benefits to businesses and organizations such as scalability, cost-effectiveness, and convenience. The data will be stored in data centers, which can be accessed anywhere as long as there is an internet connection available.

To grow their business by expanding their customer base

To improve the efficiency and productivity of employees

To improve the performance and quality of their products or services

Mobile & web applications

Digital transformation has been a big trend in marketing in recent years. New technologies have changed the way we communicate with one another, and make it easier than ever to send messages on-the-go for smartphones. Mobile applications are becoming more popular as people spend more time on their devices. 

They allow us to stay connected and up-to-date without being at a computer most of the time. In today’s world, where digital transformation is a must, it is important for businesses to have a mobile application.

 The app gives the user a way to interact with the company and find out about current products or services. Companies should make sure their apps offer more value than just information, especially for customers. They should focus on delivering a seamless experience for their customers and ensure that they are not missing out on any features or functionalities.

Upskilling & reskilling

One of the most pressing issues for many companies is the obsolescence of employees’ skills. The upskilling and reskilling aims to help companies that don't have the necessary skills to find and acquire them.

Thanks to our Academy, we provide enterprises in need of reskilling and upskilling, with courses of 60-90days in order to stay up to date with the times.

Agile process

Working following agile processes is one of the most popular approaches to product development and it has been adopted by many companies. It has been used for developing software, but it can also be applied to other fields such as marketing, construction, and manufacturing.

The agile process emphasizes teamwork and collaboration with customers to produce a product that meets their needs as well as the needs of the company.
Reshaping your actual processes into fresh new agile ones can give you what you are missing in terms of efficiency and competition and we can help you achieve these objectives.

Plan

Design

Develop

Test

Deploy

Review

Launch

Social presence

A social presence is important for any business. It is a way to communicate with the customers and potential clients, as well as a way to promote their products and services.

Social media has become an important part of every business strategy. There are many ways that businesses can use social media as part of their digital transformation strategy. They can use it for marketing purposes, for customer service, or to create awareness about their brand.

Having a funnel that integrates and automates all the channels, starting from marketing to customer service, and gives you insights about your audiences is something that puts you on a totally different level than your competitors: this is how you can truly understand your customers and beat the competition.

Planning and strategy

This is a brief overview of the process we follow when working on improving your business
Step 1

We kick off with
a consulting session

Define your project objectives, outline the project scope, create the high-level architecture of your cyber-physical system, and assess development costs.

Step 2

Sit down and find
the best strategy

Create an iterative project roadmap to deliver business benefits (a technical vision, prototype, features) with each phase.

Step 3

Then we can start the implementation process

We follow software and hardware development best practices, including DevOps, to create a scalable, secure product.

Learn more about 
How we develop

Let us analyse the requirements of your digital transformation for free

We help our clients build industry-defining businesses by delivering an unique set of capabilities that enable enterprises to unify human experiences, unlocking new value, creating new revenue streams and new ways of engaging with consumers

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