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Restructuring a marketing ecosystem and preventing regressions

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Debugging, adding a structured development workflow, preventing bugs, and quality assurance. Enhancing the performance of a mobile app that is reshaping ambassador marketing.


Brandbassador is a dynamic web and mobile application designed to connect everyday users with brands, transforming them into ambassadors. The platform enables these ambassadors to complete missions and share products, helping brands increase revenue by rewarding their top contributors.

iOS & Android Apps, Website, Web App









Urgently Needing Experts to Overcome Technical Obstacles

Constant code regressions, issues with architecture, and difficulties retaining brands

Brandbassador's decision makers were experiencing constant code regressions and bugs in production, causing the business to lose brands due to technical issues. The absence of automated testing and a structured quality assurance process contributed to recurring software issues in the platform.
As a result, brands were leaving the platform. In a given month, many brands would join the platform, but an equal number would abandon it.


1. Difficulty Keeping Brands

The platform struggled to retain brands due to technical difficulties.
This issue led to a high turnover rate that undermined long-term growth.

2. Unstructured Workflow

The absence of a structured, engineered approach to software development led to lots of bugs.

3. Poor Cross-Team Communication

There was a significant gap in understanding and cooperation between departments.


"If Lasting Dynamics SRL thinks they can provide value to our company, they won’t hesitate to share their ideas."

CEO & Co-Founder @ Brandbassador

The Solution

Lasting Dynamics worked closely with the tech team and the other business units to choose and introduce the Agile practices that would make the most impact. These practices created a more cohesive and efficient workflow.

The team picked best practices from Scrum, Kanban, OKRs, XP (Extreme Programming), and created tailored solutions that would make sense for the in-house team, making sure that the workload would not be a concern.

One of the most appreciated practices was the "contamination" session. These sessions helped the tech and customer success teams communicate and coordinate better. The teams now have a better grasp of each other's priorities, methods, and challenges. They work together, in greater harmony, towards shared objectives. Our approach improved processes and team dynamics.

We dramatically reduced the incidence of bugs by introducing automated, unit, integration, and end-to-end tests. As a result, we improved the stability and user experience of the app, increasing the onboarding rate and greatly reducing the churn rate.

Free Quotation and Analysis

Your project is unique. So is our approach. Reach out today, and share your requirements. Let us envision and develop the path towards mutual success.
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A Win-Win for Brands and Influencers

Brandbassador redefines influencer marketing by enabling collaborations with many brands at once. With this approach, influences can boost their earning potential and personal brand growth. In turn, influencers introduce their followers to the brand, providing a wider audience.

More Authenticity and Trust

Brandbassador grants influencers the power to craft custom, authentic, brand-specific discounts and promotions. Influencers can thus make marketing campaigns that deeply resonate with their followers. In this way, brands build trust and credibility with influencers' audiences.

Did you know that...

70% of our clients turn to us following bad experiences with previous dev teams. Clients seek the expertise and reliability that Lasting Dynamics is known for.

It's a common story in tech: ambitious projects derailed by inadequate development teams.

At Lasting Dynamics, we've become the go-to experts for salvaging such projects. We boast years of experience in reviving and reinvigorating troubled software initiatives. Annually, our team rescues the entrepreneurial dreams and careers of many small-medium and large enterprise decision-makers.

Previously, our clients had been trapped in development nightmares. Teams were improperly analyzing software requirements and not respecting deadlines. Clients would receive buggy products with many regressions.

Where does our recognition in the market as a quality-driven solution come from? It comes from consistently meeting and exceeding the complex demands of software development. What sets us apart is not just our technical expertise. It's also our commitment to transparency and fairness in every collaboration.

This ethos has surprisingly made us more cost-effective than many 'budget' providers.

Our company stands out in our industry for a few reasons.
We never miss deadlines. We maintain agreed-upon pricing. And we employ skilled professionals who engage in intricate work daily. Our operation is direct and hands-on; our team doesn't act as mere intermediaries. We avoid the pitfalls of haphazard code, ensuring we handle every aspect of a project with the utmost care and professionalism.

With Lasting Dynamics, your software project is our software project – it's a mission to uphold our standard of excellence in the IT world.

Motivating Influencers

Brandbassador has a points-based rewards system. Influencers earn more points when they create content and promote brands more often. Accumulating points allows influencers to access a variety of rewards.

Team Composition

A group of talented minds united for the success of the app
Agile Project Manager
Front End Developer
Senior & Intermediate
Back End Developer
Senior & Intermediate
UI/UX Designer
Quality Assurance

Technical Execution for Brandbassador

In collaborating with Brandbassador, Lasting Dynamics skillfully combined a variety of technologies to improve the platform's functionality and ease of use. This selection of advanced tools played a crucial role in transforming Brandbassador into a stable, efficient, and user-friendly tool.

The focus was on creating a professional yet accessible platform, ensuring both reliability and effectiveness for users in the digital marketing space.

Apollo Stack

Your Software, Our Expertise:
A Hassle-Free Approach

Simplify your software journey with Lasting Dynamics. We handle the complexity of administrative tasks, ensuring your software runs seamlessly while taking care of all the paperwork. Ease, efficiency, excellence – that's what we bring to your business.

Not satisfied with your tech team?

At Lasting Dynamics, we are famous for inheriting platforms developed by third parties and getting them into proper shape. Ask for a quotation now!
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One of the best-rated companies in Europe

Lasting Dynamics selects only a few, ambitious projects per year. We accept the challenge to transform digital business opportunities into reality.

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