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Increasing revenue with a mobile candy game

Mobile Game
Engagement
Entertainment
Using Unity, we developed a captivating mobile game for iOS and Android. Challenging and replayable, in Candy Fall, players guide candy down through cake platforms.
OVERVIEW

Candy Fall

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Mobile games are relevant to every sector, not just the gaming industry.
Mini-games like Candy Fall are designed for engagement modules in mobile apps, especially in banking and insurance. In other words, they can be integrated into any app to increase user retention and lifetime value.

In Candy Fall, players enter a delightful world. They must guide a piece of candy down through gaps in cake platforms. Players need to avoid spoiled cake, collect power-ups, and grab coins. We can customize the game to suit a brand and a user base audience.

PLATFORMS

iOS & Android Apps

STARTED IN

2023

COMPANY

Lasting Dynamics

COUNTRY

Italy

Solving a Common Engagement Problem

Banking and insurance apps, for example, often have low engagement and retention

Many companies have a common problem: customers don't spend much time on the main app. They open the app, quickly finish their tasks, and exit. The apps are sterile. Cold. Uninteresting. In failing to keep users engaged, companies risk losing customers to competitors.
BEFORE <-

1. Difficulty Differentiating from Competitors

Without unique features or engagement strategies, apps can struggle to stand out in a crowded market. This lack of differentiation can make it harder to attract and keep users.

2. Limited Interaction with Advertisements and Offers

Apps often miss the chance to increase user interaction with ads and offers. These missed opportunities lead to lower ad revenue and less effective promotional campaigns.

3. Low Open Rates for Notifications and Emails

Failing to captivate users can lead to low open rates for notifications and promotional emails.
AFTER ->

"100% test case completion across 10 sprints.
All in high quality with 0 regressions."

Delivery Director @ MonstarLab

The Solution

Increases engagement, retention, and revenue

We developed micro-games like Candy Fall that companies can integrate into larger engagement modules. These modules can include rewards systems to increase user engagement and retention. These systems also increase the open rate on notifications and promotional emails. The Google Play store and the Apple App Store will organically advertise the app in new categories. As a result, people have more chances to download the app, and it becomes more popular. All this drives more revenue.

Bid farewell to inefficient systems.
Invite in a new era of digitalization.

Lasting Dynamics creates quality software solutions that help you grow and scale your business. Reach out and tell us about your project. Our team has you covered.
Get a Free Quotation

Ready to see what keeps customers engaged?
Try it yourself.

We can match the game to your brand.
Click here to download it.

Power-Ups and Personalization

Candy Fall has power-ups like Clock (adds time), Fireball (destroys obstacles), and Rainbow (grants invincibility). Each adds variety to the game.

We allow players to personalize their experience with customizable candy skins.
This feature increases player engagement and adds a collectible element to the game.
The result? Players keep playing.

Did you know that...

50% of our yearly clients discover that hiring us, with our experience in 20+ industries, is better than hiring a company focused only on one industry

Our journey has led us to make 50+ web SaaS platforms and mobile apps.

Adaptability, across industries, is our specialty.
We've worked in fintech, insurtech, e-commerce, entertainment, neuroscience, construction, real estate, and more.

Our experiences are as varied as they are deep.
Each project enriched our team, individuals who bring with them a wealth of knowledge.

We've tackled 3 or 4 industries each, building software for millions of users.

We only need a few directives from a client-appointed project coordinator or a product owner.

Then, we meet industry-specific challenges and deliver solutions beyond expectations.
A prime example is our venture into the neuroscience industry. At first, our client considered training neuroscientists in Python and React.js.

The client soon realized the efficiency of entrusting us with the project. Our team delved into neuroscience, with some members even studying MIT publications.
We grasped concepts like spike-sorting, data curation, and problem-specific predictive AI modelling.

This dedication enabled us to design a user friendly experience and interface. It lets neuroscientists work swiftly and intelligently.

Turns out, it's not rocket science after all... it's just neuroscience!

5+ Million Downloads, More Popular than Starbucks & Netflix

Omne launched their insurance app with versions of our games inside. Their app rocketed to #2 in both app stores in East Asia, pushing out both Starbucks and Netflix.
It has over 5 million downloads to date.

Get a Version That Suits Your Brand and Your Customers

Allow us to analyze your business and your user base. We'll design an engagement platform that best extends your brand's reach. With our 20+ engineers, we can develop games, help publish the app on stores, and take care of 2D and 3D assets.

Team Composition

A group of talented minds united for the success of the app
1
x
Agile Project Manager
Senior
2
x
Frontend Developer
Senior & Intermediate
1
x
3D Designer
Senior
1
x
Illustrator
Senior
1
x
Quality Assurance
Senior

Integration and Performance

We created a React Native module that allowed us to deploy this game as part of other mobile apps. As such, the app became part of their engagement modules. Using Unity and Photoshop, we developed Candy Fall as a visually stunning, mechanically-sound game. Our artist used Photoshop to create assets for each single element of the game. We used Unity to develop the game core, and C# for backend logic. Built for iOS and Android, Candy Fall has a fluid gaming experience across platforms.
React
Unity
Blender
C Sharp

Your Software, Our Expertise:
A Hassle-Free Approach

Simplify your software journey with Lasting Dynamics. We handle the complexity of administrative tasks, ensuring your software runs seamlessly while taking care of all the paperwork. Ease, efficiency, excellence – that's what we bring to your business.
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Data Protection and Privacy Standards

Data security is our top priority. We abide by international and local data protection laws, taking thorough measures to keep your data private and secure. Our team is committed to building trust and transparency, offering you a secure platform that respects user privacy. All while adhering to PCI DSS, CCPA, and GDPR standards.

Intellectual and Commercial Property Protection

We highly respect your unique assets. Through our development agreements, we ensure the smooth transfer of all work to you when the project is complete. That transfer includes code, designs, and intellectual property. This commitment guarantees that you maintain full control and ownership of the solutions we create.

Speak Your Users' Language

To connect with international users, effective language localization is crucial. Our expert team does more than simple translation. They ensure your web application is culturally relevant - and contextually accurate - for each target location. From interface text to multimedia content, we carefully address regional differences. Thus, your message becomes universally appealing.

Real-time Data Tracking and Insights

Ensure constant oversight of your platform's performance. Use our advanced data tracking and monitoring services. Gain immediate insights. See how users behave and interact. Make informed decisions and quick adjustments for ongoing improvement.

Actionable Data Analysis

Dive into your data with our thorough analysis services. We transform raw data into insights you can act on. Understand your users better and find opportunities for growth and improvement. Our detailed data analysis empowers you to make well-informed decisions.

Maximize Your Software's Potential

Unleash the power of top-quality software with Lasting Dynamics.
Let's accelerate your project's success together.
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One of the best-rated companies in Europe

Lasting Dynamics selects only a few, ambitious projects per year. We accept the challenge to transform digital business opportunities into reality.

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